The Model
Hardware + consumables
Proven Examples
Nespresso
Keurig
Why It Works
repeat demand
predictable revenue
higher lifetime value
Where HFC Fits
Deploy → supply → retain
Bottom Line
The real business starts after the first sale.
Apr 16, 2025
By Joseph Alexander
The best businesses don’t just sell once.

Hardware + consumables
Nespresso
Keurig
repeat demand
predictable revenue
higher lifetime value
Deploy → supply → retain
The real business starts after the first sale.